The interactivity of the internet has really changed the past couple of years since the “Like” buttons arrived on the scene. Honestly, I don’t use them at all, with the exception of liking other people’s blog posts. Mostly, I do that because it has become inappropriate to leave two-word comments like: “I agree”. And I must say this convention keeps the blogosphere a bit less cluttered, so I’m all for it. Besides, since I have lost so many brain cells to the internet, I have to confess an odd fascination of clicking through the “like” pictures every now and again after I read a blog post. I.e., there’s great time wasting in them thar links.
As I’ve said before, I don’t really see the value in Facebook, and I’ve been too lazy to get into twitter (but soon,… soon). Because of my anti-FB predilections, I assume this is why I don’t bother with the more general likes that can be found on essentially every page these days. I admit it. I ignore the number of likes. They don’t tell me much, except that if I were a stats nut I could probably come up with formulas that tell me what percent of page views “likes” represented. So, don’t care…
What I’m curious about is how long it will take before the “Dislikes” button comes out. When it comes to regular pages, most sites aren’t going to want to post how many people disliked the page, unless the point of the page is to be controversial and anti-establishment in some way. Then the number would be worn like a badge of honor. Besides, no one likes negative people anyway.
However, I do think the “dislike” button is coming soon to an internet near you.
For the same reason the like button has become so ubiquitous. It’s knowledge, it’s quantitative, and thus has value. Any extra knowledge that can be garnered from you, businesses will want to know about it. Businesses like Amazon, and…, and… Wait, is there any other place to buy stuff online?
Well, those places too.
I believe “dislikes” are on the horizon. They may be disguised as “No Thanks” or “Not Interested”, but they will essentially yield the same information.
When I was browsing Amazon this morning, I noticed (which happens once in a while) all the “suggested” stuff and “Best Sellers”, and it occurred to me that I wasn’t interested in any of it. This is information Amazon would want to know, and thus, one day they are going to get it. If I could click a “not interested” button for “Fifty Shades of Grey”, they could blast me with something that is actually marketed toward my demographic.
As usual, I may be behind the curve on this one, but that is my prediction for the day*.
*This statement does not suggest or imply that I will ever make another prediction. Results of prediction are not guaranteed. If said prediction becomes actualized in any fashion, this result is no guarantee of future results on, as yet, unactualized predictions.